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Fashion Pets: Winter 2023 Ads Showcases Stylish Dogs
In the realm of winter fashion advertising, brands are stepping outside the -only realms and inviting the furry fris to join in the spotlight. This season sees a collection of top-tier brands - Burberry, Celine, Chanel, Jacquemus, and Sandy Liang - showcasing their latest lines through the lens of four-legged.
As part of the strategic marketing campgn, these companies have embarked on an audacious venture - featuring dogs as the mn players in their ads. This move captures the essence of pet- bonding while simultaneously promoting a bl of classic style and contemporary trs.
Burberry
The brand's Christmas ad series is not just about luxurious gifts like scarves, bags, wallets, and hats. The highlight here comes from two adorable pups who pr perfectly with Burberry's iconic horse logo in close-up shots that have garnered widespread acclm on social media platforms.
In one scene, a playful puppy cuddles next to a hot water bottle, its tl wagging enthusiastically, while another features a dog sporting the brand's accessories.
Celine
Celine chose dogs for this season's ads as it launched its new pet accessories collection - a line originally designed by Creative Director Hedi Slimane for his own dog Elvis. The first series gned popularity and now includes items like collars, leashes, bowls, toys, among others. A variety of breeds are portrayed playing obediently in front of the camera under Mr. Slimane's lens.
Chanel
The beauty ad features French music composer Sebastien Tellier who pulls gifts out from a giant white Chanel box. The attention is diverted when the fluffy, white puppy catches our eyes - its presence contrasting beautifully agnst snowy backdrops and carrying a Chanel gift box.
Jacquemus
In Jacquemus' latest trler for their holiday series, Blackpink's Jennie can be seen opening presents with several dogs in interesting angles. The dogs energetically poke their heads into boxes filled with festive decorations adding to the Christmas spirit.
Sandy Liang
Chinese-American designer Sandy Liang's eponymous brand has been tring on Instagram recently. This season she collaborated with her beloved dog and showcased a range of chic pet wear that matches its owners' fashion sense.
These advertisements celebrate not just style but also the companionship between s and their pets, setting a unique tone for winter fashion.
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