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January 4, 2024
China’s Thriving Pet Economy: Nurtured by Evolving Consumer Trs
Over the recent years, China's demographic landscape has undergone significant shifts with an increasing population of senior citizens living alone without children. Concurrently, marriage registrations in China have declined annually since 2013, leading to a rise in single individuals across all age groups.
These societal changes have catalyzed the growth of the pet economy within China, as pets provide much-needed companionship and comfort to residents of single households. Pets not only serve as a source of stress relief and alleviation for loneliness but are increasingly regarded as cherished family members and fris by their owners. The number of urban dogs and cats in China has escalated notably, totaling 116 million in 2022 with an annual growth rate of 3.7.
The pet food industry in China is experiencing robust expansion
In the aftermath of COVID-19, increased time spent at home by pet owners led to a stronger bond between pets and their owners. This period witnessed a surge in emotional consumption and compensatory sping on pet food as pet owners become increasingly invested in providing premium care for their beloved companions. According to iiMedia Research, the size of China's pet food industry has continued to grow steadily, projected to reach approximately USD 37 billion by 2025.
Pet Food Industry Size Forecast in China from 2015 - 2025
Source: iiMedia Research
An investigation conducted by iiMedia reveals that around 42 of pet owners fall within the age bracket of 26-30 years old, while approximately 66.9 are middle and high-income groups among pet consumers with 61.3 being women. This demographic portrt of Chinese pet owners highlights specific consumption trs in relation to quality requirements and purchasing habits for pet food.
Pet owners under the age of 30 t to prioritize natural ingredients over artificial additives
Post-COVID, there has been an upsurge in awareness regarding pet health among pet owners as they ext their dietary consciousness towards ensuring pet safety and quality. Among women, who constitute a majority of China's pet owners, this heightened awareness translates into meticulous choices when feeding their pets. Pet owners are now actively scrutinizing the ingredient list to determine if raw materials used in pet food products are natural and sourced with credibility.
As pet owners become more informed about the benefits of functional pet food, there is significant potential for growth within this sector in China. They prefer natural pet foods with specific functions such as bone health mntenance, gut microbiota support, and other related benefits over conventional options. Pet food brands can build their trustworthiness by being transparent about product ingredients and quality control processes, thereby emphasizing their commitment to pet health.
E-commerce platforms have become increasingly popular among younger Chinese pet owners for purchasing pet food due to the convenience of online shopping, especially after COVID-19 accelerated this tr. Leading international pet food companies emphasize e-commerce promotions to attract consumers. To cater to the diverse needs of younger pet food buyers, it is crucial for brands to leverage both online and offline channels effectively.
Tractus at Your Service
Navigating China's dynamic pet food market requires a nuanced understanding of evolving consumption patterns and diversified market demands. Tractus offers more than two decades of experience in guiding public and private sector clients on strategic market expansion, including crafting bespoke market research reports, identifying growth opportunities, developing market entry strategies, facilitating distributor identification and qualification processes, outsourced sales support, and establishment of entities.
To propel your pet food business towards success in China, connect with Tractus Asia now.
Authored by
Miranda D serves as a Senior Research Analyst based in China.
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Thriving Chinese Pet Economy Singles and Companion Pets Growth Chinese Pet Food Industry Expansion Quality Prioritizing Pet Owners Trend Online Pet Food Shopping Increase Tractus Asia Market Research Expertise